Big Apple Kickoff vs. Tipoff: A Twitter Analysis
نویسنده
چکیده
This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one week prior to the opening regular season games―and during those games. Tweets were classified into one of six categories: engagement, information, team statistics, advertisements, player involvement, and promotion and advertisements. Results showed clear differences in Twitter strategies between the teams: The NBA teams posted about twice as many tweets as the NFL teams. The study also found that the two NBA teams implemented "best practices" in using tweets.
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تاریخ انتشار 2014